Clarus Resorts

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Web

A company's website should reflect its branding and provide detailed information that is relevant to the user. This site allows users to explore the key parts of Clarus Resorts- providing them with a small piece of paradise they should expect.

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Print

Developed branding should cover a range of media. This booklet shows that developmental steps that when into it brand, as well as show how Clarus might be shown in print media.

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Promo

Motion graphics are a great way to add engaging and informative content to a branding campaign. Video can express the strong theme that should be conveyed. This piece shows the overall concept Clarus Resorts.

Full Promo Intro

Mobile

Accesability can play a huge role in how marketable a company is. Developing media such as a site that displays well on a variety of mobile devices increases the possible exposure to your customer. This site uses HTML 5 to accomplish just that.

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Building A Brand

Successful businesses don't just happen by chance. Preparation and planning goes into every aspect of a company. The most significant aspect of a well produced company is the emphasis on branding. Companies create the start of their branding and through time they are able to earn more. Aspects such as the logo, purpose or concept are the catalyst to a developing brand. Clarus Resorts is a company built to encapsulate all things related to a luxury vacation getaway. With the use of simple associations, the idea of a coastal vacation behind Clarus is to express the feelings evoked when visiting the beach, relaxing, spending time with your family and just being away from your stressful life.

The Important Parts

The purpose of the website is to capture exactly that. This site brings a piece of the experience to the user. Using a simple layout and images of vibrant beach landscapes accompanied by warm calming tones of color, place the user in the frame of mind that they can expect by choosing Clarus. The promotional video elaborates on the Clarus vacation concept. The process book displays the expression of Clarus through print. The mood which the site creates along with the simple name and identifiable logo build the branding needed to become a successful company and start towards becoming the first name when it comes to coastal resorts.